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Old Spice’s Call To (Under) Arms

New body sprays from P&G brand take on overspray issue with patented technology.

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By: Christine Esposito

Editor-in-Chief

The Old Spice brand from Procter & Gamble is “enhancing” its lineup of body spray with Re-fresh technology, which eliminates the need for guys to overspray or reapply throughout the day. Helping promote the new launch is the brand’s “scent responsibly” educational call-to-action, billed as “the manliest grooming brand on the planet is on a mission to end the overspraying epidemic once and for all,” according to the brand. Arriving in stores this month, new Old Spice Re-fresh B...

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